Since then, they’ve been using mostly Admob and Unity as their Ad Networks. In September, Evony was using only 8 Ad Networks. We can say that their ad spend is quite high as they try lots of ad creatives in different media formats and in different ad networks. Let’s dive into the Campaign Analysis section to see what kind of insights we can get. It seems that they’ve started optimizing their ad creatives in terms of content, media format and even the ad networks they utilize since the number of the creatives started decreasing over time. When we dug more, we saw they’ve published 2693 ad creatives in September, 1161 in November and 950 in December.

Top AdvertisersĪccording to last week in January, as we can see in the picture, Evony has received an impression score of 377,260 and published 577 unique ad creatives.

If you haven’t seen this blog post about Misleading Ad Strategies, you should definitely check it out before reading this article. It was ranked 62nd in September, 18th in November, 10th in December, and this week, they are ranking 5th in Top Advertisers, which means that they are quite successful in what they’re doing in terms of getting impressions and most probably, downloads. The interesting part of this game is that it doesn’t only use similar types of ads like Homescapes but also brings these ads into a reality where users can play them as a part of the game. And this is what Evony did for its strategy.Įvony is a strategy game in the App Store ranking 4th among Top Advertiser apps this week. Moreover, it doesn’t only uncover your competitor’s ad campaign strategies to shape and strengthen yours but also it helps to create new game ideas and unique in-app features that you can use to build on your games. Plus, it is extremely costly to find the best-optimized version of the creative since you pay for these ads at the end of the day.īut, if you have an Ad Intelligence technology that uncovers the Top Creatives, you can simply reveal the high-performing ad creatives in any category. However, it takes plenty of time to find the most successful ad creative in your inventory since you have to test each of your ad assets and wait for the results. The reason is very simple: Ad creatives make the first impression to the users and make the first click after watching a video, seeing an attractive image or playing some interactive ads. Among other marketing activities, ad creatives play one of the most important roles to promote an app.

Is there a game like the homescapes ad